SEO is not a Dark Art. 

Search engine optimisation is an intelligent and creative science we use to help our clients grow their businesses.

More about us

Will Hawkins - Digital Business
SEO is about solutions

We love to do search engine optimisation for our customers. And, we enjoy helping them get more business through content marketing.

Why? Because we like to solve problems they have with their websites, and how they perform. We also enjoy getting to know our customers, their customers and how they help or serve them. It’s good fun. 

But the search engine optimisation industry is full of jargon and, frankly, strange practices.

We meet clients who pay for SEO services from agencies that seem to do nothing for them. There are basic errors on their website that an SEO agency should fix immediately.

We notice blog posts created for customers which do not use content frameworks. Or, the posts do not have enough content in them to have a chance of being taken seriously by search engines.

It's common to encounter client sites with low domain scores. But, there is often no plan to develop enhance the scores from their SEO companies. You have to ask yourself what some search engine optimisation agencies do all day?

No wonder SEO has a reputation for being a "dark art." 

search engine optimisation and content marketing
SEO is a creative science

That’s why we started out.

We like to talk straight. We like creativity. We like data. We like research. We like to understand what we need to do to help our customers compete online.

We only exist if we help our customers win more business. And we want our customers to come back again and again to get more help.

Let’s get one thing straight - SEO is a science.

And, it works by combining research with strong creative skills. We spend time trawling the internet for clients to understand how we help them compete with companies who rank higher than them. We try to understand what searchers want, so-called 'searcher intent'.

Then, we develop SEO and content marketing strategies to get their websites moving. We create high-quality content, develop backlink strategies, and create digital marketing campaigns that work.

If you would like to work with a direct, straightforward SEO and content marketing agency, please contact us using the button below. We’d love to hear from you.

smartblogger content marketing certified logo
What's a Certified Content Marketer?

There are plenty of writers out there. But, not many are trained, certified content marketers who know how to write powerful content that resonates with readers. 

Will is a certified content marketer, trained by Smartblogger, one of the world's leading authorities on content marketing.

More about Will (if you’ve got the time...)

EARLY DAYS IN TECH COMPANIES - After two short careers crewing boats in the Med and serving in the British Army, Will decided cycling down Africa was a good idea (especially when you can’t afford a motorbike) with his brother.

After a year and reaching Cape Town (which was about 11,000 miles of cycling), Will came back to the UK and went into the publishing industry...selling training software.

That led to a job in Microsoft’s publishing team, selling computer books and training materials to Amazon, PC World, and other shops, via distributors. It was a successful time, despite the notorious bursting of ‘DotCom Bubble’ at the time.

LEARNING SEO WHILE IN INDIA - ​After a short spell with an online flower delivery service, Will returned to the technology world and worked for companies including HP, web development, and specialist search engine companies.

In 2008, Will worked in India for six weeks training call centre staff in solutions sales techniques for Three, the mobile phone business.

There, with time on his hands in the evenings, Will started a blog about the experience and became hooked on search engine optimisation. Why? Because it’s dispiriting to write a blog which gets no visitors.

And, when he understood how SEO and content marketing work, Will started getting more visitors to the websites he worked on. 

DIGITAL JOURNALISM AND SEO - ​Since then, Will moved into digital journalism writing SEO copy for publishers and manufacturers. In fact, he doubled the visitor number of numerous sites he managed.

He qualified as a certified content marketer (with Jon Morrow from Smartblogger), and turned his original blog into a business, namely Digital Business.

Search engine optimisation and content, when done in a creative and scientific way, are powerful marketing tools. 

Want help with your on-page SEO and content marketing?

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Digital Business is a UK-based SEO and content marketing agency with clients in financial services, healthcare, manufacturing and home care.

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