SEO for ecommerce websites - Digital Business

SEO for eCommerce Websites: What You Need to Know

This SEO for eCommerce websites article will teach you how to make SEO a vital part of your online store.

SEO can help drive traffic to your site, which will increase revenue. SEO is something that every online business owner should do. SEO starts with keyword research. Then it's best to optimize your website content accordingly.

When someone does a Google search, you'll rank higher than your competitors in their search results pages.

ecommerce revenue

What is SEO for eCommerce?

eCommerce and SEO

SEO is a process of getting more organic search engine traffic from people searching for products and services like yours. SEO can help drive traffic to your site, which will increase revenue.

SEO is important for ecommerce websites because it can help those sites rank higher in search engine results pages (SERPs), resulting in more website visitors and ultimately more sales.

When it comes to SEO, there are two main aspects to consider: on-page optimization and off-page optimization.

SEO is a process of getting more organic search engine traffic from people searching for products and services like yours. SEO can help drive traffic to your site, which will increase revenue.

SEO is important for ecommerce websites because it can help those sites rank higher in search engine results pages (SERPs), resulting in more website visitors and ultimately more sales.

When it comes to SEO, there are two main aspects to consider: on-page optimization and off-page optimization.

Why is SEO in eCommerce?

ecommerce website

SEO is important for eCommerce websites, because it can help increase traffic to those websites. When someone searches for a product or service your website offers, you want your website to come up as one of the top results.

If you're not doing SEO, your website is likely not to show up as one of the top results, and you'll lose out on potential customers and revenue.

SEO takes time and effort to do correctly, but it's worth it in the end. You can't simply SEO your website once and expect to see results. You need to always optimize your website content, so that you'll rank higher than your competitors in search engine results pages.

SEO is a process of getting more organic search engine traffic from people searching for products and services like yours. SEO can help drive traffic to your site, which will increase revenue.

SEO is important for ecommerce websites because it can help those sites rank higher in search engine results pages (SERPs), resulting in more website visitors and ultimately more sales. When it comes to SEO, there are two main aspects to consider: on-page optimization and off-page optimization.

On-page optimization refers to all the tweaks you can make to your website's content, titles, meta descriptions, images, etc., to improve your ranking in SERPs. The practice includes internal links within your website.

Off-page optimization is all about building high-quality links back to your site from other reputable websites.

How can SEO help my eCommerce website?

web traffic

SEO is the process of getting more organic search engine traffic from people searching for products and services like yours. SEO can help drive traffic to your site, which will increase revenue.

SEO refers to all the practices done on-site and off-site, with the goal of improving the visibility of a web page in organic (i.e., unpaid) searches.

SEO techniques include both technical adjustments to HTML code, which improves how search engine bots understand who links here and who links there.

Plus the marketing content produced by SEO professionals, and SEO services that use SEO techniques to improve the effectiveness of the website.

SEO strategies include paid search engine marketing, website content development, press releases, blogging, article writing, and link building.

What are the best SEO practices for eCommerce websites?

Best practice for eCommerce SEO

It's important to note that SEO focuses on serving users' needs by giving them what they're looking for.

Making your content easily accessible through responsive design ensures visitors can access your site even if their device is small enough to only view it horizontally.

This will enable them to find what they are looking for, but also do so quickly and conveniently.

Efficient and effective SEO practices for eCommerce websites are essential, as they can lead to higher site traffic and increased sales. Achieving a high rank on the search engine results pages (SERP) is one of the main goals of SEO. And you can do it by optimizing your website content with the right keywords.

One of the most important SEO practices for eCommerce websites is to focus on the quality of your content. This means writing SEO-friendly content that is both informative and helpful to users.

When creating your content, you should use keywords relevant to your products and services. However, you should avoid using them excessively, as this can lead to Google penalizing your website.

Make sure you use product descriptions, which include the right keyword for the product you’re selling. You’ll be surprised how many people forget to add them.

Another essential SEO practice for eCommerce websites is to ensure that Google properly indexes your website. This can be done by creating a sitemap and submitting it to Google. You should also use the correct robots.txt file to tell Google which pages on your website you don't want it to index.

How can I track my SEO results?

The UTM tag is a URL parameter that allows you to track the traffic that comes from SEO. SEO success can't be measured with raw numbers. You need to track traffic sources. The UTM tag allows you to break down your SEO traffic and see which SEO campaigns and SEO keywords work best for you.

You'll need a few things to set up UTM tags:

  • A tool to give you the URLs needed for tracking. The easiest way is with Google's URL Builder Tool. Paste in your URL, click the "generate URL" button, and it will give you a URL with all the necessary UTM parameters attached.

  • A spreadsheet to track your data, like this one.

UTM tags are added to the end of a URL as a parameter. The tags are:

  1. utm_source - This is where you'll put the name of the source, like "Google" or "Facebook."

  2. utm_medium - This is the type of medium, like "organic," "paid," or "social."

  3. utm_campaign - This is the specific campaign you're running, like "Black Friday Sale" or "January Promotion."

  4. utm_term - This is the SEO term you're targeting.


UTM tagging is an essential part of SEO for eCommerce websites. By adding UTM tags to your website links, you can track how much traffic those links send to your site. This will help you determine which SEO tactics are working best for you, and which ones need improvement.

SEO results tracked using UTM tags

There are many tools that you can use to create UTM tags, but our favourite is Google Analytics (GA). GA is a free tool that allows you to track website traffic and activity in great detail. To learn how to set up UTM tagging in GA, click here.

If we were setting up a Google AdWords campaign, you'd set utm_source to "google" and the other parameters would read: source=google medium=cpc term=winter+boots. If we were setting up an SEO campaign on Facebook, you'd instead write utm_source to "facebook" and the other parameters would read: source=facebook medium=organic term=winter+boots.

For SEO, you'll track keywords in your SEO campaign. You can do this with any spreadsheet program, but I recommend Google's Sheets because it integrates nicely with other Google products.

Set up a spreadsheet with three columns: "Campaign," "Term," and "Organic Traffic." In the "Campaign" column, put the name of your SEO campaign. In the "Term" column, put the SEO keyword you're targeting. In the "Organic Traffic" column, track how much traffic you get from Google organic search for that term.

If you're using Google's URL Builder Tool, you can easily copy the URLs with the UTM tags attached for each SEO campaign. Paste them into your spreadsheet, and you'll have all your data in one place.

It's always easy to see your SEO success when your website shows up on top of the Google search results page. This happens when SEO is done correctly. It's important that you have a solid SEO strategy in place for your site before even starting your SEO campaign.

You also need to establish your conversion rate. This is a percentage of the number of sales divided by the sessions on your website. This is a simple measurement of the effectiveness of your website in converting visitors into buying customers.

How can I do SEO for Ecommerce Website?

SEO on its own will not bring you the sale. But SEO is definitely a powerful tool that can help you climb the ranks in search engine results pages (SERPs), and bring more qualified traffic to your eCommerce website.

The bottom line is, if you're not doing SEO, you're missing out on many potential sales. So what are you waiting for? Start optimizing your website today!

To get the most out of SEO for eCommerce websites, you'll need to integrate SEO into each part of your advertising strategy. SEO is much more than simply placing SEO keywords on your website for search engines to find.

It's about building the entire structure and foundation of your online store, which means SEO tactics should be placed throughout every aspect of your eCommerce website design.

SERPs

Here are the SEO elements you'll want to consider when building out your ecommerce SEO strategy:

Each step is important for eCommerce SEO, and most of it won't even cost you a dime. This guide will show you how to integrate SEO into every part of your online store. Google, and other search engines, can find people searching for exactly what you offer.

Page Titles and SEO

It may sound obvious, but each page title tag is important for SEO. You'll want to focus on SEO-optimized meta descriptions and page titles for every individual webpage on your site.

This is because the keywords in these elements will help search engines understand what that web page is about. That will also help your site rank higher for those keywords.

In addition to the SEO keywords you target, ensure every page title is catchy and interesting, so potential customers will want to click on it. You only have 160 characters to play with, so make those words count!

A recent study by BrightEdge showed that increasing your title’s length by just one word could increase SEO traffic 12%.

SEO-optimized URLs

Your eCommerce SEO will be drastically improved if you have SEO-optimized URLs. SEO URLs are important for crawlers to identify pages on your website, so they can show up in search engine results when potential customers search for specific products or services.

SEO URLs are typically easier to read and understand than standard URLs, which makes them more user-friendly.

There are a few ways to create SEO URLs for your eCommerce website:

  • Use keyword-rich titles in your URLs

  • Keep your URLs short and easy to remember

  • Use hyphens (-) to separate words in your URL

  • Add relevant keywords to your URLs

  • Use 301 redirects for old URLs


Images and SEO

Google can't read images, but it can read the information you provide in the file name and alt text of an image. When uploading images to your website, use keywords in the file name and alt text, as well as relevant captions. This will help Google understand what the image is about. And it may even help your website rank higher for those keywords.

301 Redirects

If you're changing the URL of a page on your website, use a 301 redirect. Any traffic that goes to the old URL will automatically be redirected to the new one. This will ensure that SEO value is passed on to the new page, and helps keep your SEO strong.

When you're using SEO for eCommerce websites, don't forget about local SEO. Businesses with a physical location should optimize their SEO strategy around where they are located. When someone searches for related keywords in Google Maps or another search engine, your business should show up in the results.

Local SEO is a little different than traditional SEO, so you'll need to tailor your strategy accordingly. There are a few things you can do to improve your local SEO ranking:

  • Use keyword-rich titles and descriptions for your Google My Business listing.

  • Add photos of your storefront and surroundings

  • Add a link to your site in the "About" section of your Google My Business page.

  • Claim and optimize all variations of your business name, address, hours and telephone number.

How SEO Can Improve Results for Your eCommerce?

eCommerce results from SEO

Website SEO can improve traffic, revenues and SEO rankings if you make it part of every aspect of your online store. Implementing SEO for eCommerce websites is not difficult, but requires some effort. If you are unfamiliar with SEO or need a refresher, SEOmoz has a great guide to get you started.

SEO is an ongoing process that should be regularly monitored and tweaked when necessary. The best way to ensure your SEO is top-notch is to hire an SEO company. SEO companies have the resources and expertise your eCommerce site needs to remain competitive in an SEO-driven world.

SEO can help increase online revenue for your eCommerce business without affecting the user experience. Make SEO a top priority for your website today. Click here to contact us about eCommerce SEO!

FAQs about SEO for eCommerce websites

Does SEO work?

SEO can help drive traffic to your site, which increases revenue. SEO starts with keyword research. You’re looking for relevant, transactional keywords for your website. Then it's best to optimize your website content accordingly with them.

Often people will use a long tail keyword (a longer, more detailed phrase) to search for what you offer. When someone does a Google search, you rank higher than your competitors on their search results pages.

An SEO journey is never ending; it is about continuous improvement and refinement. SEO makes sense if the process and goal of what you are trying to do is to profit by getting organic traffic from customers interested in what you offer.

And because SEO means bringing customers into your sales funnel who may not know anything about what you do, it is wise for anyone starting an online store to make SEO a vital part of their strategy.

SEO is dead! Or, is it?

What are some benefits of SEO? SEO isn't dead at all. In fact, it's more important than ever before. SEO helps expose your product or service to people who want what you sell, but may not yet know you exist.

SEO also helps bring organic traffic to your website and can help turn a casual visitor into a customer. SEO is something every online business owner should do.

Why should I invest in SEO as an ecommerce website owner?

SEO is a technique that requires SEO analysis and search engine optimization, which involves the implementation of SEO best practices. SEO for e-commerce websites allows you to rank higher on organic search results pages.

In addition, SEO content will help your customers get relevant information about products and services before they opt in or opt out of a purchase. The bottom line is that SEO makes sense from every perspective - from the customer's screen to the bottom line of the eCommerce store owner!

You can see this as a way to find low-competitive keywords with good commercial intent to use on landing pages.

Why does SEO matter as an ecommerce retailer?

SEO is important as an e-commerce retailer, because SEO is the process of getting more organic search engine traffic from people looking for products and services like yours.

SEO can help drive traffic to your site, which increases revenue. SEO is something every online business owner should do.

What are the benefits of SEO for ecommerce businesses?

SEO for e-commerce websites is one of the most important SEO strategies that can help any e-commerce company generate more revenue through personalized SEO search engine optimization methods.

In general, SEO or search engine optimization helps a company rank higher on search engine results pages (SERPs), creating a win-win situation. It means the customer has a much better chance of finding your website, and also means you have much less competition.

SEO for eCommerce Websites: What You Need to Know

If you want your website to generate more revenue, read this article. We'll explore the basics of getting started with search engine optimization. Learn more!

ON-PAGE SEO LOCAL SEO ORGANIC SEO ECOMMERCE

Will Hawkins

12/16/2021 11 min read