6 Key Reasons to Hire Shopify SEO Experts for E-Commerce Success
With the digital marketplace becoming increasingly competitive, we’ve gathered insights from SEO experts and top executives on the advantages of hiring a Shopify SEO specialist.
From addressing Shopify’s unique SEO limitations to mastering keyword optimisation with expert help, discover the 6 key reasons these professionals believe a Shopify SEO expert is essential for e-commerce success.
Table of Contents for Shopify SEO Experts
Address Shopify's SEO Limitations
When business owners choose Shopify as their e-commerce platform, many are unaware that Shopify’s default setup creates some issues for SEO that can impact their performance.
For example, by default, Shopify automatically creates duplicate pages, doesn’t allow subcategory pages, and doesn’t give full customizability over the URL structure, among other limitations. Depending on the Shopify theme a business chooses, other SEO issues can be created, too.
These limitations become more impactful with larger e-commerce stores in highly competitive spaces. This doesn’t mean Shopify isn’t a great e-commerce platform; CMSs commonly have SEO limitations.
However, if a business hires a Shopify SEO expert—and often a developer is needed too—they can be confident that their team is aware of these limitations and the proper workarounds to address them. This will make sure that their e-commerce store has the greatest potential of performing well in search.
Lauren Galvez, SEO Consultant, laurengalvez.com
Leverage Shopify-Specific SEO Knowledge
A Shopify SEO expert will know the limits, workarounds, and hacks that a non-Shopify SEO expert wouldn’t know. For example, Shopify SEOs would assume the robots.txt is editable until they realise they can’t change it without amending the liquid theme file.
Andreas Voniatis, Founder SEO Consultant, Artios
Navigate SEO Like a Pro
Search engine optimisation (SEO) is more than just sprinkling keywords on your eCommerce site. It’s an art and science that involves understanding search engine algorithms. Hiring an SEO expert for your Shopify business is like having an experienced guide in a thick forest.
They understand the terrain, the nooks, and crannies, and the secrets. One of the main reasons for bringing them on board is that they speak Google like a second language. Shopify SEO experts can decipher these algorithms and optimise your site’s visibility and ranking.
When we hired an SEO expert here at Stallion Express, we saw a dramatic increase in traffic and conversions. Our organic search traffic increased by 45% in three months.
Their insights drove more traffic and helped us refine our product descriptions and site structure, improving the user experience.
Google’s algorithms are constantly changing; keeping up with them is a full-time job. With an SEO expert on board, you’re always one step ahead of the competition.
In today’s highly competitive eCommerce market, visibility is king. Hiring a Shopify SEO specialist isn’t just a cost; it’s a long-term investment.
Diana Zheng, Head of Marketing, Stallion Express
Utilise Specialised Shopify SEO Expertise
Hiring a Shopify SEO expert for your e-commerce success offers a crucial advantage: specialised expertise tailored to the unique requirements of the Shopify platform.
As an SEO expert and operator, I’ve witnessed firsthand how specialty team members with precise experience can drive significant advancements within an organisation. Shopify SEO experts have in-depth knowledge of the platform’s intricacies, allowing them to implement tailored strategies that maximise visibility, traffic, and conversions.
Their expertise encompasses technical optimisation, content strategy, and user experience enhancements specific to Shopify, making sure that every aspect of your online store aligns seamlessly with search engine algorithms and user expectations.
By leveraging their specialised skills, businesses can unlock the full potential of their e-commerce endeavours and stay ahead of the competition in a rapidly evolving digital landscape.
Sean Chaudhary, CEO, AlchemyLeads
Fix Technical SEO for Better User Experience
Shopify SEO experts can pinpoint technical SEO issues that hurt user experience and indexing. Tons of Shopify stores create terrible user experiences. This includes poor internal linking, slow site speed, improper use of canonicals, and more.
In the best-case scenario, you’ve got people bouncing out because they’re annoyed. In the worst-case scenario, you’re limiting the number of pages you can rank for and your traffic potential. Shopify SEO experts catch these mistakes and fix them so you can get more happy users and customers.
David Begazo, Owner, PRismatic SEO
Master Keyword Optimisation with Expert Help
When I hired a Shopify SEO expert for my store, the game changer was their ability to zero in on the right keywords. These were genuinely the terms my potential customers would type into Google when they’re looking to buy products like mine.
One of the experts conducted thorough research to identify the most relevant and high-traffic keywords for my niche. He then skillfully incorporated these keywords into my product titles, descriptions, and even my website’s meta tags. This wasn’t about stuffing as many keywords as possible. It was more about strategically placing them where they’d make the most impact.
The result?
My products started ranking higher on search engine results pages for those specific keywords. Also, the increase in visibility led to a noticeable uptick in sales. So the focused approach of keyword optimisation is a compelling reason to bring a Shopify SEO expert on board.
Jason Vaught, President, Houston SEO Company
Your Next Move Towards Remarkable Growth
Shopify SEO experts know the grind—the late nights, the endless tweaks, the what-ifs haunting every decision. “Is this really going to move the needle for my store?” you wonder. Let’s be real: that’s a tough spot to be in, but you’re not just spinning your wheels.
In the folds of this article, you’ve uncovered a treasure trove: the profound impact of Shopify SEO expertise. Picture using exclusive knowledge about Shopify’s platform, resolving any technical SEO issues that have been bothering you. And effectively optimising keywords like an experienced professional.
Now, picture your online store climbing the ranks, where visibility soars and sales follow suit. This isn’t just about fixing problems—it’s about propelling your business into a realm of possibilities where your brand becomes the first answer to your customers’ needs.
As you stand at this crossroads, think about the future you can craft. It’s vivid, vibrant, and thriving—powered by decisions that turn potential into performance. This isn’t just a change; it’s a transformation. It’s not just growth; it’s a revolution in your journey.
So, what’s your next big play? Imagine the applause, the accolades, the rush of success. Ready to make that leap? Let’s make this store not just run, but soar. Dive in—the sky’s the limit!
Want help with your Shopify SEO? Get in touch with us at Digital Business!
