7 Fears Small Business Owners Face When Hiring an SEO Agency for Customer Growth

Small business owners, what are your biggest fears about hiring an SEO agency to bring you more customers?

Ever felt like jumping into the SEO game is like diving into the deep end without arm bands?

Yeah, you’re not alone. The thought of hiring an SEO agency can have you tossing and turning, wondering if you’re about to sink your hard-earned cash into a bottomless pit with nothing to show for it.

“Will they really get my business booming, or am I just their next easy payday?” Totally valid fears.

Here’s the deal: we’re about to wade through those murky waters together, debunking the bogeymen lurking beneath the surface.

So, buckle up—let’s start this ride and turn those fears into firepower.

We asked 7 small business owners about their fears about hiring an SEO agency.

Here’s what 7 thought leaders have to say:

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Assessing ROI and Tailored Strategies​

We question whether the investment will‌ translate into a tangible increase in customer base and sales.

Given our limited budget, the cost of such services is a significant consideration. We need assurance that the strategies employed will be tailored to our specific business needs and market, and not just generic tactics.

There’s also a worry about the timeframe for seeing results; we need to understand how long it might take before we see a return on our investment.

John Cammidge, Freelance Google Ads Consultant, JCammidge

John Cammidge - Featured

Seeking Trustworthy Agencies with Results

As a small business owner, my biggest fear in hiring an SEO agency revolves around trust. Will they truly understand my business goals and deliver results? The fear of overselling and under-delivering haunts me. To overcome this, I seek agencies backed by real success stories.

Statistics show that 78% of businesses witness a significant increase in web traffic within six months of SEO implementation. For instance, a local bakery saw a 150% boost in online orders after partnering with an SEO agency.

Knowing that tangible success is possible alleviates my apprehension, making the decision to hire an agency less daunting. Transparency and proven results, not just promises, are what I’m looking for.

Himanshu Sharma

Avoiding Black-Hat SEO and Communication Gaps

One of my biggest fears is the potential for black-hat SEO practices.

I’ve heard horror stories of agencies taking shortcuts, using shady tactics, and getting our website penalised by search engines. We’ve worked hard to build a solid reputation at Venture Smarter, and the last thing we need is to tarnish it by association with unethical SEO strategies.

Another worry I have is about the transparency and communication of the SEO agency. I want to make sure they keep us in the loop about their strategies, progress, and results. It’s crucial for us to understand what they’re doing and how it aligns with our business goals.

If there’s a lack of communication, we might end up feeling like we’re in the dark about the whole process, and that’s not something I’m comfortable with.

Jo Morgan

Fear of Outdated Tactics and Non-Customised Solutions

My biggest worry is the danger of hiring an SEO agency that might use outdated or unethical methods. These kinds of tactics can really hurt my website’s reputation and its place in search engine rankings. It’s crucial to watch out for freelancers who say they can get quick results but might use dubious techniques.

The possibility of an agency not really understanding my business and using a one-size-fits-all approach also concerns me. I’m afraid of investing a lot of money and not seeing any real improvement in customer numbers.

I also worry about agencies that aren’t transparent about their strategies or the progress they’re making. There’s the risk of getting trapped in long-term contracts with an agency that isn’t delivering results.

Precious Abacan, Marketing Director, Softlist

Precious Abacan

Balancing In-House Skills with Agency Expertise

As a small business with some internal SEO skills, one of our biggest reservations about hiring an SEO agency is the concern of paying for services that we can handle ourselves.

This apprehension stems from a desire to optimise our resources and make sure that we’re not outsourcing tasks that can be effectively managed in-house. We recognise the value of SEO in driving more customers, but we also want to be prudent in how we allocate our budget.

This is why we prefer to work with specialists or agencies that offer specific expertise in areas of SEO where we need the most help. For example, we might look for an agency renowned for their success with link-building or one with a proven track record in technical SEO improvements if those are areas where our internal capabilities are limited.

By focusing on these niche areas, we can complement our internal skills with external expertise, providing a more targeted and effective SEO strategy.

It’s about striking the right balance between leveraging our internal skills and seeking external support for more specialised tasks. This approach helps us maintain control over our SEO strategy while still benefiting from the advanced knowledge and tools that a specialist agency can provide.

Ultimately, it’s about maximising the return on our investment in SEO services and making sure that we’re effectively reaching more customers without unnecessary expenditure.

Blake Smith, Marketing Manager, ClockOn

Blake Smith

Desiring Control Over SEO Processes

We run advertising campaigns and haven’t offered SEO services in the past. I just hired an SEO specialist because I wanted to have complete control of the time and the process that’s implemented for my business.

I’ve talked to companies offering SEO services, and the key holdback is the black-box nature of the services. I want to know the work that’s happening to improve our SEO and be in control of the work.

hiring an seo agency

Understanding Niche Markets and Ethical Practices

As a small-business owner in the private jet charter industry, my biggest fears about hiring an SEO agency include the potential mismatch in understanding our niche market, overspending with little return on investment, and the risk of employing black-hat SEO techniques that could harm our online reputation.

It’s crucial to find an agency that not only excels in SEO but also comprehensively understands the luxury travel market, making sure that the strategies employed are effective, ethical, and aligned with our brand values at JetLevel Aviation.

Fahd Khan, Director of Marketing & Technology, JetLevel Aviation

Fahd Khan

Turning the Page to Growth when Hiring an SEO Agency

hiring an seo agency

Navigating the maze of SEO can feel like you’re trying to solve a Rubik’s Cube in the dark. You’ve probably found yourself wondering if all the effort to enhance your online presence, to meticulously research keywords, and to optimise endlessly for those elusive ranking factors is really worth it. “Is this the magic bullet that will propel my business forward, or am I just chasing shadows?” Let’s lay those doubts to rest.

By now, you’ve seen the light on how SEO works, from the nitty-gritty of keyword research to the expansive universe of social media engagement. You’ve been introduced to a toolkit designed not just to drive traffic but to cultivate an online user experience so engaging that it turns casual visitors into loyal customers. SEO isn’t just about playing the game; it’s about changing the rules in your favour.

Remember, behind every successful SEO campaign are the minds and hands of dedicated SEO professionals—team members who breathe life into data and strategy. These aren’t just any team members, but your team members, committed to weaving the fabric of your brand’s online presence into a tapestry that commands attention.

Imagine a future where your business doesn’t just exist but thrives online, where organic traffic flows like a river after a storm, rich and unending. This isn’t a pipe dream. It’s a reality within reach, powered by the full service of SEO companies and experts who know how to make your business shine.

As you stand on the brink of this exciting journey, armed with new strategies, tactics, and tools, feel the power of possibility. You’re not just surviving; you’re poised to soar. With each step forward, you’re crafting an online presence that’s not just visible but vibrant, a beacon to customers old and new.

So, take a deep breath and step into the future—a future where your business is a shining star in the digital sky, driven by an unstoppable force of SEO expertise. It’s time to leave those fears behind and embark on a journey of growth, innovation, and success.

Give yourself a round of applause. You’ve earned it. Now, let’s make those dreams a reality.

Ready to transform your business’s online presence and unlock unparalleled growth?

Don’t let uncertainty hold you back any longer. The team at Digital Business is here to guide you through the maze of SEO, making sure your journey isn’t just successful, but spectacular. With our expert hands at the helm, in everything from keyword research to crafting the ultimate user experience, we’re ready to propel your brand into the spotlight.

It’s time to turn the page to a new chapter of success.

Reach out to Digital Business today, and let’s create a future where your business doesn’t just grow; it thrives.

FAQs on Hiring an SEO Agency

How much does it cost to hire an SEO agency?

Embarking on an SEO journey is like setting sail into the great unknown—the investment varies as widely as the ocean is deep. The cost to hire an SEO agency can range from a modest monthly retainer for small, local campaigns to more substantial figures for full-blown, national-level strategies.

Think of it not as a cost but as an investment in your business’s future, an opportunity to unlock doors to digital realms previously beyond reach. With Digital Business, every penny is a step towards unparalleled online dominance.

Can I hire someone to do my SEO?

Absolutely! Hiring an SEO expert is akin to enlisting a navigator for your voyage across the digital seas. This skilled individual or team comes armed with the charts and compasses of modern SEO—think keyword research, content optimisation, and technical wizardry—to steer your business clear of icebergs and into clear waters. With someone dedicated to your SEO, you’re not just hiring help; you’re gaining a partner in your quest for online treasure.

Is it worth paying an SEO company?

Is it worth having a lighthouse guide you safely to shore? Absolutely. Investing in a reputable SEO company is akin to unlocking a treasure chest of potential for your business. It’s not just about climbing the search engine rankings; it’s about enhancing your online presence, engaging your audience, and driving meaningful traffic that converts. With the right SEO company, every dollar spent is an investment in building a stronger, more visible, and more profitable future for your business.

How much does an SEO job cost?

The cost of an SEO job is as varied as the stars in the night sky. From one-time projects focusing on specific aspects of your site to ongoing SEO campaigns designed to boost your online presence continuously, prices can range widely based on the scope, complexity, and goals of your project.

Think of it as customising your vessel for the journey ahead—whether you’re outfitting a speedy schooner for quick gains or a majestic galleon for sustained dominance, Digital Business tailors the investment to your needs, making sure that every expense is a step towards your success.