Stop Writing SEO Content – Start Designing It
Let’s be honest.
Most SEO content is built like an old textbook – walls of text, a few H2s, maybe a CTA if you’re lucky.
But your audience isn’t reading. They’re scrolling.
Why You Shouldn’t Update Every Old Blog Post
(And What to Do Instead) Table of Contents If you’ve been in SEO long enough, you’ve probably heard this advice on repeat: “Keep your content fresh.” “Update your old blog posts regularly.” “Google rewards freshness.” And while there’s some truth in that, there’s also a trap. Here’s the contrarian take: not every piece of content […]
