Stop Begging for Backlinks: Why Internal Linking Is the SEO Power Move of 2025

internal links are more important than backlinks

For over a decade, backlinks have reigned supreme in SEO. They’ve been treated as golden tickets to the top of Google—votes of trust from the web. In 2025, there’s a better, more sustainable, and fully controllable strategy that most businesses are missing: internal linking. Yes, backlinks still matter. But if you’re pouring time, budget, and […]

Why Copying Competitor Pages is Killing Your SEO Strategy

Why Copying Competitor Pages is Killing Your SEO Strategy

Most SEO strategies today start the same way:

✅ Find the top-ranking pages.
✅ Analyse them in a tool.
✅ Mimic the format and keywords.

But here’s the uncomfortable truth:

Your competitors’ top-ranking content? It’s not your blueprint. It’s your warning sign.