Why You Shouldn’t Update Every Old Blog Post

Stop updating everything

(And What to Do Instead) Table of Contents If you’ve been in SEO long enough, you’ve probably heard this advice on repeat: “Keep your content fresh.” “Update your old blog posts regularly.” “Google rewards freshness.” And while there’s some truth in that, there’s also a trap. Here’s the contrarian take: not every piece of content […]

The Fast-SEO Lie That’s Costing You Money

The FAST-SEO Lie that's costing you money

Table of Contents If someone told you SEO is all about quick wins and fast rankings, it’s time to challenge that. Because the truth is: fast SEO is fragile SEO. Sure, it might give you a traffic spike for a few days or weeks. But like a crash diet, the results never last. Rankings drop, […]

Stop Begging for Backlinks: Why Internal Linking Is the SEO Power Move of 2025

internal links are more important than backlinks

For over a decade, backlinks have reigned supreme in SEO. They’ve been treated as golden tickets to the top of Google—votes of trust from the web. In 2025, there’s a better, more sustainable, and fully controllable strategy that most businesses are missing: internal linking. Yes, backlinks still matter. But if you’re pouring time, budget, and […]

Why Copying Competitor Pages is Killing Your SEO Strategy

Why Copying Competitor Pages is Killing Your SEO Strategy

Most SEO strategies today start the same way:

✅ Find the top-ranking pages.
✅ Analyse them in a tool.
✅ Mimic the format and keywords.

But here’s the uncomfortable truth:

Your competitors’ top-ranking content? It’s not your blueprint. It’s your warning sign.

7 Benefits of Content Marketing

content marketing

If you are trying to bring new customers to your brand, content marketing can help. Here are benefits of content marketing for finding new audiences.