About us
A specialist agency built on deep market knowledge
Our story
Why we chose one market and stuck with it
Digital Business was founded on a simple premise: that deep niche expertise delivers better results than broad generalism. While other agencies chased every client in every sector, we chose to go deep in one.
Between us, we have 14 years working exclusively in the outdoor leisure vehicle market, and we understand this sector at a level no generalist agency can match. We know the brands, the buyers, the seasonality, the competition, and the margins.
That knowledge is built from years of running campaigns, analysing data, and delivering results for businesses selling caravans, motorhomes, campervans, and accessories across the UK.
The team
Will Hawkins
Founder - SEO, Strategy and Technology
9 years building digital presence for outdoor leisure businesses. Owns technical SEO, overall strategy, and the technology infrastructure that powers our AI-driven reporting and automation.
Lynne Cullen
Partner - SEO, Paid Media, Email and Social
5 years specialising in PPC campaign management across Google and Meta, email marketing strategy, and social media. Brings precision and performance focus to every campaign she manages.