AI and SEO: How will it change search?

Artificial intelligence (AI) is likely to be the next big thing in search engine optimization (SEO). Learn more about how to integrate this new technology into your site.

What is Artificial Intelligence?

AI or artificial intelligence refers to machines that imitate intelligent human behaviour. Artificial intelligence has been around for decades, but the development of this field has only become popular in recent years. With the help of statistical techniques and computing power, machines can learn tasks faster than ever.

what is AI?

How AI will affect SEO in the future

AI will play an important role in search engine optimization in the future. Artificial intelligence can be used to generate new content, and improve existing content. And you can use it to rank sites higher when they are relevant to a search query or queries.

Although it may seem daunting, it is not as complicated to learn how to use artificial intelligence as you might imagine. The following article will help you understand what artificial intelligence is and how it works with SEO.

future of seo

How to use AI to create and rank content

Companies should prepare for a future in which AI will be an important part of their marketing strategy. Artificial intelligence can be used to automate various tasks that otherwise would have required human intervention. One way companies can use artificial intelligence is automating content creation. 

There are several ways to do this, for example:

- Generating texts based on a series of keywords using natural language processing. This can be used to automatically create new content that has never been seen before.

- Anomaly detection and predictive analysis to find the most relevant content from a pool of data or existing pages. Google's RankBrain machine learning algorithm, for example, uses advanced computer analysis to find the most relevant content for a query. That means that even if that content does not contain relevant keywords using semantic search techniques, it will understand the context.

- Use sentiment analysis and natural language processing to analyse customer feedback. And generate new high-quality content related to common customer problems.

The Future of Search Engine Optimization with the introduction of artificial intelligence

AI technology will continue to become more important in search engine optimization in the future. Widespread adoption of intelligent automation has many implications for SEO. Artificial intelligence will play a particular role in search engines. In the future, there will be new types of content and websites that we can't even imagine today.

Artificial intelligence will become the primary way to organize and analyse large amounts of text data. With its ability to understand semantic search terms.

For example, Google can find and rank job listings for a certain type of worker based on searches containing common terms related to that occupation.

The importance of machine learning algorithms means search engine optimization is increasingly based on quality content. Due to the way AI can understand semantic information, it is more important for companies to create high-quality content that ranks higher.

For example, a software development website could increase organic traffic by creating tutorials and blog posts related to different programming languages. That’s helpful even if they do not have pages about that particular topic.

Thanks to the power of artificial intelligence, computer technology is advancing quickly. With the introduction of artificial intelligence, search engine optimization seems more promising now.

How AI can rank sites higher with little content on them

In the future, search engine algorithms will use artificial intelligence to understand and rank a page accordingly. In some cases, you can use machine learning to identify and rank relevant pages. That’s even if there is no actual text on the page.

Google, for example, can use advanced computer vision techniques to understand what a video is about. And it will rank it for certain queries without needing any text to go with it.

AI and Search Engine Optimization

SERPs

Creating high-quality content is the most important way for websites to rank higher in search engine results pages (SERPs) today. This means SEOs are responsible for creating fresh, relevant content to improve their search ranking.

However, this is not an easy task, given how most companies update their sites only monthly. Artificial intelligence, on the other hand, can generate new content for SEO by merging machine learning and creative storytelling.

Artificial intelligence will also improve existing content on websites by analysing how it works in search results. The software will use this data to measure how to adapt the page so that it works better in SERPs.

In this way, SEO professionals can correct the content on their websites without abandoning them. Finally, an AI-powered search engine optimization tool can automatically rank higher in SERPs. That’s if it finds it relevant for certain queries.

AI and Content Marketing

content marketing

Content marketing is another way businesses can attract more prospects to their sites. These strategies usually involve the creation and exchange of valuable or entertaining content that attracts more traffic. Even with the help of SEO, it can be difficult for companies to build their online presence. However, AI can generate new content that marketers can use to promote their website.

Artificial intelligence will also improve existing content by analysing how users interact with it. In this way, marketers will know whether a particular piece does not generate as much traffic as expected. Finally, marketers can also use artificial intelligence to identify the topics their target audience wants to know.

Artificial intelligence could have a significant impact on search engine optimization and content marketing in the future. Businesses will now have to focus more on creating engaging material for users than on writing the same content repeatedly. In turn, it will be easier to have an effective content strategy.

Ways that AI will affect SEO in the future

keyword research

AI will play an important role in SEO's future.  It can help SEO specialists stay ahead of the competition by doing keyword research and analysing the competitors to find ways to beat them.

Machine learning is one of the most interesting types of AI. It takes enormous amounts of data and uses algorithms to identify trends in this data. This means it can take into account many factors when it comes to creating new content.

You can probably guess why Google can do this. For example, if you search for "snowboarding" and the related keywords are included in your profile on an online dating site like Match or OKCupid, there's a high chance these sites will show their promoted banner next. These AI-driven ads use what they think we're interested in before based on our past searches history (and maybe some other things too).

Google is more than just a search engine, it's an AI-powered media platform. Just like Facebook or Twitter with their chronological feeds for content updates in real time, but also slice and dice your data on demand to show you personalized ads based on what they think might interest you before anyone else does.

How companies should prepare for a world where artificial intelligence is a fundamental part of their marketing strategy

marketing strategy

AI will play an increasingly important role in your marketing strategy in the future. From creating content to generating new ideas, AI has enormous potential for you and your business. AI is an area of computer science that tries to make machines do things that require human intelligence. Examples include helping make decisions or speech recognition.

Although there are already some tools for marketers, such as Autopilot's Marketing Automation platform. They will soon be obsolete as AI develops. Companies around the world are investing in better, more complex AI solutions that change the rules of the game.

Your SEO experts should prepare for changes in search engine rankings and the way users interact with online content. There is a lot to about what is new in the world of artificial intelligence. By understanding how it works, you can create a plan to use it to your advantage.

Your future with AI and SEO

As mentioned earlier, you should start preparing your business for the future of SEO with AI. Learning more about what it has to offer. By understanding how it works and how it can benefit you. You can be ahead of the competition. And it will do that while you focus on other important aspects of digital marketing.

SEO is likely to be a combination of AI and traditional methods in the future. And SEO professionals should use these two methods to improve our ranks and continue to grow.

If you need help with your SEO and digital business development, contact us. We'd love to hear from you.

AI and SEO FAQs

What is machine learning?

Machine learning can help improve your rankings by analysing the relationships between concepts in relation to SEO keywords. For example, there are thousands of websites that mention the word "SEO".

With machine learning, Google can analyse which websites are most relevant to you in its search results. This makes it even more important for SEO specialists to stay up to date with their industry.

What is natural language processing?

Natural Language Processing (NLP) helps machines understand the natural way people speak, rather than simply searching for keywords in a sentence. This is why being optimised for voice search is more important than ever

For example, if you put the quote "John F. Kennedy" in Google and search for it. There is a good chance that you will get a lot of results about JFK, the president. And other related results about him.

This means Google understands that "John F. Kennedy" is the topic of the sentence and will show you results accordingly. This makes a better user experience because Google better understands what the searcher wants.

What is the definition of artificial intelligence?

Artificial intelligence, or AI, in short, is a field of computer science that deals with the creation of intelligent machines. Artificial intelligence can also be described as solving problems without human help.

This is a list of approximate definitions for artificial intelligence:

- Any type of intelligence demonstrated by a machine

- The theoretical study and construction of clever machines that demonstrate the appearance and behaviour of intelligent beings

- The ability to acquire knowledge from experience to perform complex tasks without being directly programmed

- This consists of the analysis and transformation of poorly structured data by suitably programmed computers. The AI will turn the information into meaningful proposals about concrete aspects using real situations.

When do you think we'll see a shift to AI and less manual SEO techniques?

We use AI now to help us create and rank content. We’re starting to use fewer manual techniques when it comes to SEO already. Experts predict Google will rely more on artificial intelligence than on manual techniques. Whichever SEO tool you use now, you can be sure it will soon include AI. If not, you will be left behind.

What are some examples of AI affecting SEO?

Artificial intelligence can be used in various ways in search engine optimization. Here are a few examples:

 - Content creation through "bots", where bots can rank content for certain keywords or phrases.

 - Content curation through "bots" Similar to the previous example, content is ranked higher because it is considered relevant.

What are automated web audits by bots?

Automated site audits are becoming more relevant to SEO practice. These are web audits carried out by "bots." A crawler is used to crawl through your content, which then analyses it for errors, spelling mistakes, and many other things. This can be advantageous for companies with a lot of content on their website.

An example of web audit bot is this one by AHREFS.

What are some of the digital marketing apps using AI already?

Uberflip is an app using AI to help you find content your ideal audience looks for. 

Namogoo uses machine learning to understand ‘searcher intent’ so businesses can put personalised offers in front of them.

Keatext uses AI to understand customer feedback, so businesses can find insights more quickly and effectively.

Wordlift uses AI to help businesses improve their content by adding better contextual information.

AI and SEO: How will it change search?

Artificial intelligence (AI) is likely to be the next big thing in search engine optimization (SEO). Learn more about how to integrate this new technology into your site.

ORGANIC SEO ARTIFICIAL INTELLIGENCE

Will Hawkins

11/6/2021 8 min read