The Importance of Search Engine Optimisation During a Pandemic
The COVID-19 pandemic is keeping businesses from marketing with shows and conferences. Here is the importance of Search Engine optimisation during a pandemic.
The COVID-19 crisis is something that the world is going through together.
People are out of work and dealing with illness and loss. Despite this period of uncertainty, you should still pay attention to your company’s marketing needs.
As a matter of fact, search engine optimisation (SEO) during this pandemic is more important than ever.
Read on so that you can use SEO to engage your customers during this crisis.
1. Online Business Transactions Will Continue to Soar
In 2020, people are spending more time at home than they probably ever have or ever anticipated. As such, you can expect Google searches and online business transactions to continuously increase.
Even if you have a brick and mortar business, you’ll need to keep finding new ways to address customers’ needs online. Many companies are also putting chatbots to use so that they can meet customers’ needs on a 24-hour basis.
Good SEO is foundational for online business, so make sure you’re consistently using the right keywords and other strategies.
2. Consumers are Looking to See Your Response to the COVID-19 Pandemic
With everyone tracking COVID-19 numbers, it’s important that you remain transparent with your audience.
It’s not something you can avoid or sweep under the rug. Instead, use this time as an opportunity to announce to the public what COVID-19 measures you’re taking and how it will affect the way you do business.
This will likely get you an increase in traffic since all COVID-19 related topics are heavily trending at the moment. It’s essential that you look up relevant COVID-19 keywords and use them optimally throughout your content.
3. People Will Be Increasingly Hungry for the Amazing Content You Put Out
Focusing on content is at the core of search engine optimisation. With people quarantining and otherwise spending more time at home, expect your public to be voracious for content of all types.
Keep putting out content that is evergreen and helps people.
In the United Kingdom, like the rest of the world, plenty of people find themselves overwhelmed and filled with anxiety, due in large part to the non-stop influx of info on social media.
Since people habitually search out content, you can make positive contributions by creating content that will put people’s minds at ease. No matter what industry you serve, create content with plenty of heart that engages and educates people.
4. Focusing on Search Engine Optimisation (SEO) Will Yield Long-Term Benefits
Now is not the time to get disheartened. Just like financial experts advise people to invest heavily during economic downturns, you should likewise invest heavily in your marketing right now.
Significant wealth will be built during this time period by the companies that remain diligent about their SEO processes. You can garner lots of great traffic right now that will become increasingly valuable when the inevitable economic upswing occurs.
Carve out your SEO real estate now by winning search engine results pages (SERP) and keyword rankings, and by growing your Domain Authority (DA) and Page Authority (PA)
5. Site Performance is Crucial For the Influx of Traffic
Regular site maintenance is also a core part of search engine optimisation.
People are using the web more right now, so expect an uptick in your traffic. Keeping your website running fast and avoiding downtime will be important so that you can accommodate this traffic.
Doing this also creates a valuable user experience for your visitors. This way, people will give you return visits and business, rather than just one-off visits.
6. Shareable Content is Huge Right Now
With the world in a state of flux, people are also reaching out more than ever. This means that creating shareable content will be valuable for your brand.
Spread it out among different social media platforms, and always encourage people to share and subscribe.
To optimise your content, make sure it includes rich images or well-produced video content. Make sure that both are mobile-optimised since close to 80 percent of adults in the United Kingdom have a smartphone.
When creating shareable video content, size and format them for Instagram, Facebook, and other platforms. You might consider adding subtitles as well so that people can still enjoy your content while scrolling down their timelines.
Creating content that goes viral will help your SEO goals more than you can imagine. Be sure to tag your brand site and social media tags on every piece of shareable content that you create so that people can easily find you.
Further, optimise these pieces of shareable content with the most useful keywords and metatags.
7. You Can Start Acquiring Lots of Subscriptions
Search engine optimisation isn’t entirely about the traffic you get — it’s about the traffic you keep.
Now is the time to use your SEO strategies to get more email list subscriptions.
When you build your email list, you’re essentially building up your core following. These are the people who already like what you have to offer, so you can market directly to them. This is where many of your sales will come from.
Get Your Search Engine Optimisation Ducks in a Row
Search engine optimisation (SEO) isn’t only important to your business — it’s more essential than ever. COVID-19 has knocked the world on its head, but you can still win big when you get a handle on your marketing.
We can assist you with any digital marketing goals you have.
Let Digital Business help you with all your SEO needs. Take the time to contact us online or call us at +44 (0)7725 003675.
Digital Business is a UK-based SEO and content marketing agency with clients in healthcare, manufacturing and home care. We help SMEs who need effective digital business development.
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