If you are trying to bring new customers to your brand, content marketing can help. Here are benefits of content marketing for finding new audiences.
What if you could find new audiences by focusing on one marketing technique?
You can't grow your brand without helping new audiences discover you and your business. Nothing does this more effectively than content marketing.
No matter the size of your company, content marketing can help you grow and expand. Still not convinced? Keep reading to discover the greatest benefits of content marketing for finding new audiences!
If you're new to content marketing, you may wonder where to start. Generally, it's best to approach content from a customer's POV. For example, you can't market to millennials without understanding how they think.
Once you consult your analytics and create buyer personas, you can get a better idea of who your audience is. Then, you can tailor your content to that specific audience and those specific needs.
This increases engagement across different channels (more on this in a moment) and it lets you study user reactions and analytics to further refine your understanding of your target audience.
When the smoke clears, you'll know more about your audience than ever. This will help you refine both your marketing and your products so you can give that audience what they want.
Your customers want more than just transactions from your business. Instead, they want to establish a real relationship.
That's why factors like social media marketing are so important. They give you a chance to establish a genuine community with your biggest fans. In turn, those super fans become brand ambassadors by liking, commenting, and sharing your posts. You can also increase engagement with selective use of chatbots.
Customers crave that engagement, but you need to have something that keeps them coming back for more. When you develop a steady supply of killer content, you can share it across multiple channels. This ultimately increases customer engagement even as it enhances your brand visibility.
While engagement and brand awareness are admirable, they are primarily means to an end. And that end is to increase your conversions.
The thing about conversions, though, is that they take time. You have to keep customers glued to your website and learning more about your products and services until they decide to reach for their wallet.
Make no mistake: content marketing is the best way to keep them on your site. That's because content focuses on the insight they need to use your products and ultimately improve their lives.
As you can tell, this all goes back to the customer-centric POV. By providing content that helps your customers solve problems and improve their lives, you will steadily increase your conversions.
If your goal is to reach new audiences, that all starts with increasing traffic to your website. And you guessed it: content marketing is one of the most reliable ways to do this.
There are many reasons for this. One is that content helps boost your SEO (more on this later). Another reason is that potential customers who enjoy your content will keep coming back to your site for more.
That's why you should treat the content you create like a dedicated blog. Aim to settle on an established pace (like one blog per week) and an established day (like Monday morning) to add new content.
Between the SEO and the loyal customers, you'll significantly increase your traffic.
One thing that holds potential customers back is they don't know what your products can do for them. Content marketing is a perfect way to offer a demonstration.
For example, let's say that you sell furniture and accessories. Some visitors will hesitate to make a purchase because they feel they don't know enough about interior decorating.
That's where your content comes in. Instead of writing "sales-y" articles (customers hate this), you can write articles about how a single piece of furniture can help transform an entire room.
Your customers will appreciate you giving them valuable and relevant information. As a bonus, though, you're giving them detailed instructions on how to use your product.
And the more they know, the more they'll buy!
Earlier, we discussed the customer desire for a relationship with your business. When you foster that relationship with content marketing, you help build their trust in your business.
This is what happens when you regularly provide content that helps make customers' lives better. And it's also an excellent example of playing the long game when it comes to digital marketing.
Some business owners may wonder why it's bad to focus less on sales and more on education with content. And it's easy to see this as leaving money on the table.
In reality, though, you are encouraging customers to come back each week for new content that makes their lives better. This builds trust and builds sales in a way that traditional marketing never could.
If you want to attract new audiences, you need to rank higher on Google searches. And that means improving your SEO.
Fortunately, content marketing is one of the best ways to boost your SEO. And it does so through several important ways.
On the most basic level, more blogs and other content means more keywords you can focus on. This is like leaving out multiple trails of digital breadcrumbs to attract visitors.
Google also ranks sites higher when they have a decent amount of useful and relevant content. They understand you're giving customers what they want and rank your site higher accordingly.
And the more you share your content online, the more people will read it and link back to it. As these backlinks grow, your SEO will improve. This is because the backlinks prove to Google that your site is both reputable and reliable.
Now you know how content marketing can help you find new audiences. But do you know who can help those audiences find your site?
We specialise in all things SEO. To understand how we can increase traffic, conversions, and brand awareness, contact us today!