Basic SEO FAQs

Got SEO questions to ask, but not sure where to find answers? Clients ask us questions all the time. Here are some of the most frequently asked questions. Some questions are specific to our SEO services. Other questions are general SEO questions. We'll keep adding to this page as we answer more questions.

A keyword is a word or phrase people use in a search engine to find websites or web pages which answer their question, or provide the information they need.

Yes, they can. A keyword can be a series of words, such as a question or phrase. Sometimes, people call them 'keyphrases'.

You may also hear the term 'long tail keyword'. This is a phrase more specific than single word 'keywords'. To illustrate the difference between a keyword and a 'long tail keyword', here is an example:

- 'Horses' is a keyword. It is a general word contained in many sentences.

- However, a 'long tail keyword' version is 'can horses breathe through their mouths?'

Long tail keywords are precise, or exact keywords, which tend to be used less often on search engines, but can provide exact results when people search for them. Long tail keywords can be easier to rank for, but it is not always the case.

Yes, you can. You can search for keywords using search engines. Google is helpful with providing alternative keywords. When you type in a word (or, a keyword) into the search engine, it will provide ideas of related keywords, or keyphrases.

When you type in the word 'insurance' into Google, for example, you'll see suggestions related to what you typed.

You can use special software to help you search for keywords too. It's essential to use software like this if you need to search for keywords to market your website effectively online.

You use keywords in any page, article or blog posts on the web. Using keywords correctly on a web page is important to help search engines find what they believe is the best page for the keyword people used.

The term keyword confuses people who are not search engine optimisation' specialists. But, 'keyword' is simply jargon for a specific word or phrase relevant to a topic.

Agencies like us learn to write blog posts, pages or articles that carefully use keywords, so that search engines can find the page we've written. And, we write the pages so people find exactly what they searched for on Google or Bing.

Search engines are increasingly sophisticated, and are better at understanding the semantics of what we type or say. We spend a long time understanding exactly what people look for online, so-called searcher intent. We use this knowledge to create content that helps answer these queries.

When you type a word or question into a search engine like Google or Bing, the search engine tries to match the word or phrase you used with what it thinks is the best match for what you're searching. The longer the keyword you use, the easier it is for the search engine to give you precise results.

Search engines use algorithms (sets of rules) to find the best results for you. And, search engines are increasingly sophisticated in understanding the meaning of the search term you've used with them. In short, they provide better, more relevant results than in previous, so the results are more helpful to you.

'Backlinks' are links from other websites to a page on another website. They are an important indicator of expertise, authoritativeness and trustworthy of a website. Think of them as recommendations from other websites. The more recommendations, or backlinks, there are to a page, the more search engines will notice and rank the page higher in the results.

You need backlinks for SEO (search engine optimisation). But, not all backlinks are equal. The links to a site must be from relevant, high quality websites. Links from spammy websites to your website, for example, are unhelpful at best, and damaging at worst.

It takes time to develop backlinks to your website. But, they are one of the most important elements in successful SEO. We help our clients develop backlinks to their sites. Take a look at this page to learn about our service.

What is a keyword?

Can keywords be phrases?

Can you search for keywords?

How are keywords used?

How are keywords used by search engines?

What are backlinks?